September 15, 2008

The Pool Invention People at Water Tech have announced a recent re-branding campaign of one of their most popular products, the Pool Buster™ re-chargeable, battery powered, underwater vacuum cleaner.

To better reflect the power and application of the product, it has been renamed the Pool Blaster, as it literally “blasts” debris like rocks, gravel, or leaves out of the pool. Without any additional hoses or wires, the Pool Blaster achieves this feat using rechargeable batteries. Now instead of just the Max bearing the Pool Blaster name, all battery powered units produced by Water Tech will be dubbed “Pool Blasters” including the new Pool Blaster™ Kiddie Pool Vac, the Pool Blaster™ Aqua Broom, the Pool Blaster™ Catfish, the Pool Blaster™ MAX, the Pool Blaster™ MAX CG (Commercial Grade), and the Pool Blaster™ Pro. The owner and president of Water Tech Corp., Mr. Guy Erlich, has commented on the name change stating, “We have already received very positive feedback from our customers who feel the name more closely mirrors the product’s capabilities.”

“We also conducted several consumer product focus groups to confirm that the name evokes the strength of the product better than its previous name. We feel this new direction will take the Pool Blaster Line to the next level,” continued Mr. Erlich. For more product information, videos, brochures and new updated point of purchase marketing materials call Josh Rodriguez, Pool & Spa Director Of Sales & Marketing at 800-298-8800 x 117 or visit their website at http://www.watertechcorp.com.